About SA Group

A Legacy of Enterprise.
a Future of Possibilities.

More than five decades of experience, enduring partnerships, and the ambition to keep moving forward.

SA Group Singapore headquarters

Singapore Roots.
International Reach.

Our story began with Chop Kim Aik, a small automotive spare parts retail outlet founded in 1970.

Soon Aik Global Pte Ltd was incorporated in 2003 and is headquartered in Singapore. The group provides aftermarket solutions across automotive and industrial markets, including spare parts, batteries, lubricants and maintenance, repair and overhaul services.

Through our business network and supply chain capabilities, we support solutions across the value chain, from power generation to mobile platforms. Our wholesale spare parts business distributes to more than 40 countries, supported by a presence in key ASEAN markets.

Our next chapter builds on this foundation, with a focus on environmental sustainability and nutritional well-being.

Explore our history

Our Vision

A Positive Impact,
for Generations.

Pioneering sustainable business solutions to bring a cleaner, greener, and kinder world for all to enjoy.

Our Mission

Powering Infinite Possibilities.

We strive to power infinite possibilities by delivering cutting-edge solutions and unparalleled expertise. Through our commitment to excellence, innovation and sustainability, we enable our partners to achieve their highest potential and create lasting, positive impacts in the world.

Our Core Values

The Principles Behind Our Progress.

01

Customer Focused

We serve with sincerity and consistency, striving to meet or exceed our customers’ expectations.

02

Leadership

We lead by example, with passion, commitment and responsibility.

03

Learning & Development

We continuously develop our knowledge, skills and capabilities to adapt to changing markets and opportunities.

04

Teamwork & Communication

We encourage open communication and work with integrity, trust and respect.

05

Engagement

We collaborate with stakeholders to build lasting relationships and positive outcomes.

SA Group team bonding

People & Culture

Progress Starts
with People.

Experience, collaboration and a shared sense of purpose bring our businesses together.

Meet our executive teamWatch our corporate interview

A Conversation. a New Possibility.

Let’s Move Forward,
Together.

Connect with SA Group